Several factors influence email marketing ROI, including:
Email List Quality: A well-segmented and engaged email list can lead to higher open and click-through rates. Content Relevance: Personalized and relevant content can significantly boost engagement and conversions. Email Design: A visually appealing and mobile-friendly design can enhance user experience and drive better results. Timing and Frequency: Sending emails at optimal times and maintaining appropriate frequency can improve open rates and reduce unsubscribe rates. A/B Testing: Conducting A/B tests on subject lines, content, and CTAs can help identify what resonates best with your audience.