Here are some best practices to consider when placing links in your email campaigns:
Above the Fold: Place important links near the top of the email. This ensures that they are visible without the recipient needing to scroll. Clear Call-to-Action: Utilize a clear call-to-action (CTA) that stands out. Use contrasting colors and bold fonts to draw attention. Multiple Links: Include multiple links throughout the email, especially in longer content. This provides multiple opportunities for engagement. Contextual Links: Place links within the context of the text to make them feel more natural and less intrusive. Footer Links: Don’t forget to add links in the footer. These can include social media links, privacy policies, and unsubscribe options.