test link placement

What are the Best Practices for Link Placement?

Here are some best practices to consider when placing links in your email campaigns:
Above the Fold: Place important links near the top of the email. This ensures that they are visible without the recipient needing to scroll.
Clear Call-to-Action: Utilize a clear call-to-action (CTA) that stands out. Use contrasting colors and bold fonts to draw attention.
Multiple Links: Include multiple links throughout the email, especially in longer content. This provides multiple opportunities for engagement.
Contextual Links: Place links within the context of the text to make them feel more natural and less intrusive.
Footer Links: Don’t forget to add links in the footer. These can include social media links, privacy policies, and unsubscribe options.

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