Several factors can impact the ROI ratio of an email marketing campaign:
Email List Quality: A highly targeted and engaged list will yield better results. Content Relevance: Emails that provide value and relevance to the recipient are more likely to convert. Design and Usability: Well-designed emails that are easy to read and navigate can significantly improve engagement rates. Call-to-Action (CTA): Effective CTAs can drive more recipients to take the desired action, thereby increasing conversions. Timing and Frequency: Sending emails at the right time and with optimal frequency can maximize open and click-through rates.