A robust unified dashboard for email marketing should offer the following features:
Real-Time Analytics: Provides up-to-the-minute data on email performance. Customizable Reports: Allows marketers to generate reports tailored to their specific needs. Segmentation Tools: Enables the segmentation of audiences based on various criteria. A/B Testing: Facilitates the testing of different email versions to determine the most effective one. Automation Integration: Integrates with other marketing automation tools for seamless campaign management.