When choosing an email marketing platform, consider the following features:
User-Friendly Interface: A simple and intuitive interface makes it easier to manage campaigns. Automation: Look for platforms that offer automation features like autoresponders and drip campaigns. Analytics: Comprehensive analytics help you understand the performance of your campaigns. Template Library: Access to customizable email templates can save you time and effort. Integration: Ensure the platform integrates with other tools you use, such as CRM software.