What Features Should You Look for in a List Management Tool?
When choosing a list management tool, consider the following features:
Segmentation: The ability to segment your audience based on various criteria like location, behavior, and engagement. Automation: Tools that offer automation for tasks such as welcome emails, re-engagement campaigns, and more. Integration: Compatibility with other marketing tools and CRM systems. Analytics: Comprehensive analytics to track the performance of your email campaigns. Custom Fields: The ability to add custom fields to your contact list for better personalization.