Effective list management is crucial for the success of email marketing campaigns. Here are a few reasons why:
Segmentation: Tools allow you to create targeted email campaigns by segmenting your list based on interests, behaviors, and demographics. Compliance: They help ensure compliance with GDPR and other data protection regulations by managing consent and preferences. Deliverability: Maintaining a clean list reduces bounce rates and improves email deliverability. Efficiency: Automation features save time and reduce manual workload.