What Features Should You Look for in a Reputable ESP?
Deliverability: Ensure the ESP has a strong track record of high deliverability rates. Compliance: The ESP should comply with regulations such as GDPR and CAN-SPAM. Automation: Look for features that allow for automated workflows and triggered emails. Analytics: Comprehensive analytics and reporting tools to track open rates, click-through rates, and other key metrics. Integration: The ability to integrate with other marketing tools and CRM systems. Customer Support: Reliable customer support through multiple channels.