When evaluating an ESP, consider the following factors:
Deliverability Rates: Check reviews and case studies to gauge the ESP's deliverability performance. Feature Set: Ensure the ESP offers the features you need, such as segmentation, automation, and analytics. Usability: The platform should be intuitive and easy to use, even for those with limited technical expertise. Pricing: Compare pricing plans to find an option that fits your budget without sacrificing essential features. Customer Support: Test the responsiveness and helpfulness of the ESP's customer support team.