Several key metrics are commonly analyzed in email marketing:
- Open Rate: This indicates the percentage of recipients who opened your email. It helps you gauge the effectiveness of your subject lines. - Click-Through Rate (CTR): This measures the percentage of recipients who clicked on one or more links in your email. It is a good indicator of how engaging your content is. - Conversion Rate: This shows the percentage of recipients who completed a desired action, such as making a purchase or signing up for a webinar. - Bounce Rate: This reflects the percentage of emails that could not be delivered to the recipient's inbox. High bounce rates can affect your sender reputation. - Unsubscribe Rate: This tells you how many recipients opted out of receiving your emails. A high unsubscribe rate could indicate that your content is not relevant to your audience.