What Font Styles Are Commonly Used in Email Marketing?
Serif Fonts: These fonts have small lines at the end of each character stroke, making them look more traditional and formal. Examples include Times New Roman and Georgia. Sans-Serif Fonts: These fonts lack the small lines at the end of strokes, giving them a modern and clean appearance. Popular choices are Arial, Helvetica, and Verdana. Script Fonts: These fonts mimic handwriting and are often used for decorative purposes. However, they should be used sparingly as they can be hard to read in large blocks of text. Monospace Fonts: Each character in these fonts takes up the same amount of horizontal space. Examples include Courier New and Lucida Console. These are less common in emails but can be effective for technical content.