Ignoring expiration rules can lead to several negative consequences:
Decreased Engagement: Subscribers are less likely to engage with outdated content, leading to lower open and click-through rates. Increased Unsubscribes: Irrelevant or expired content can frustrate subscribers, causing them to unsubscribe from your email list. Brand Damage: Sending expired offers can harm your brandâs reputation and decrease customer trust. Legal Issues: Non-compliance with data protection and privacy laws can result in legal penalties.