set expiration rules

How to Set Expiration Rules?

Setting expiration rules involves a few steps:
Determine Content Lifespan: Decide how long the content will remain relevant. For example, a holiday promotion might only be valid for a few weeks.
Use Automation: Utilize email marketing tools to automate the removal or updating of expired content.
Testing: A/B test different expiration periods to find the most effective lifespan for your content.
Set Clear Expectations: Inform your subscribers about the expiration date of offers or promotions within the email content.

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