Failing to optimize for mobile can have several negative consequences, including:
Low Engagement: Emails that are not mobile-friendly are harder to read and navigate, leading to lower click-through rates and reduced engagement. High Unsubscribe Rates: Frustrated users are more likely to unsubscribe if they consistently receive poorly formatted emails. Damage to Brand Reputation: Poorly optimized emails can make your brand appear unprofessional and out-of-touch with current technology trends.