When content quality is overlooked, several negative outcomes can occur:
Low Engagement: Poorly written or irrelevant content can lead to low engagement rates. Subscribers are less likely to open, read, or click through your emails. High Unsubscribe Rates: If your content consistently fails to meet subscriber expectations, they may choose to unsubscribe from your mailing list. Spam Complaints: Low-quality content can lead to an increase in spam complaints, which can affect your sender reputation and deliverability rates. Brand Damage: Continuously sending out subpar content can damage your brand's reputation and erode trust among your audience.