What Types of Email Content are Effective During a Crisis?
Effective email content during a crisis should include:
- Incident Details: Clearly explain what happened. - Impact on Customers: Describe how the crisis affects your customers. - Immediate Actions: Outline the steps you are taking to resolve the issue. - Support Information: Provide contact details for customer support and additional resources. - Reassurance: Offer reassurances that the situation is being handled and that customer safety and satisfaction are your top priorities.