When images in your emails lack alt text, several negative consequences can occur:
Broken User Experience: Users who can't see the images due to blocked content or disabilities will miss out on crucial information. Reduced Engagement: Without descriptive alt text, the value of your content diminishes, potentially reducing engagement metrics like click-through rates. Poor Accessibility: Users relying on screen readers will receive no information about the image, making your email less inclusive. Negative Impact on Deliverability: Emails with missing or poorly optimized alt text might be marked as spam, affecting your deliverability rates.