Ignoring accessibility can lead to several negative outcomes:
1. Legal ramifications: Various laws and regulations, such as the Americans with Disabilities Act (ADA), require digital content to be accessible. Non-compliance can lead to legal actions. 2. Brand reputation: Failing to create accessible emails can harm your brand’s reputation, showing a lack of inclusivity and consideration for all users. 3. Reduced engagement: If users cannot interact with your emails effectively, engagement rates will drop, directly impacting your conversion rates.