Ignoring the design aspect can have several negative consequences:
1. Poor First Impression: The moment a recipient opens your email, the design speaks volumes about your brand. A cluttered, unattractive email can create a negative perception and may cause the reader to delete it immediately.
2. Reduced Readability: Without proper formatting, your email can become difficult to read. This includes issues like small fonts, poor color contrast, and lack of whitespace, all of which can strain the reader's eyes and reduce the likelihood of them reading through the entire email.
3. Lower Engagement: Emails that are not visually appealing are less likely to engage readers. This can result in lower [click-through rates](#) as recipients are not motivated to interact with your content.
4. Increased Unsubscribes: If your emails consistently look unprofessional or are difficult to read, recipients may choose to unsubscribe from your mailing list.