What Happens When You Neglect Email List Maintenance?
Neglecting email list maintenance can lead to several issues:
Decreased Deliverability: Inactive and invalid email addresses can lead to higher bounce rates, which can damage your sender reputation and reduce deliverability. Poor Engagement: Sending emails to uninterested or inactive subscribers can lead to low open rates and click-through rates, negatively impacting your campaign performance. Increased Costs: Many email service providers charge based on the size of your email list. Keeping inactive subscribers can result in unnecessary costs. Legal Risks: Failing to comply with data protection regulations can result in hefty fines and damage to your brand's reputation.