What Metrics are Essential for Accurate Revenue Prediction?
Several key metrics play a pivotal role in revenue prediction:
Open Rate: Percentage of recipients who open your email. Click-Through Rate (CTR): Percentage of recipients who click on links within your email. Conversion Rate: Percentage of recipients who complete a desired action, such as making a purchase. Average Order Value (AOV): Average amount spent per transaction. Return on Investment (ROI): Revenue generated compared to the cost of the campaign.