Lost Opportunities: Without follow-up, potential leads may forget about your offer or find solutions elsewhere. Lower Engagement: Single email outreach often results in lower engagement. Multiple touchpoints are usually required to capture attention. Reduced Trust: Consistent follow-up builds trust and credibility. Neglecting it might give an impression of disinterest. Poor ROI: The overall return on investment (ROI) from your email marketing efforts can suffer due to missed conversion opportunities.