Failing to maintain your email list can lead to several negative consequences:
Increased Bounce Rates: Sending emails to invalid or inactive addresses will result in higher bounce rates, damaging your sender reputation. Lower Engagement: Your engagement metrics will suffer as uninterested or inactive recipients won't interact with your emails. Spam Complaints: If recipients receive unwanted emails, they are more likely to mark them as spam, affecting your deliverability. Wasted Resources: You’ll be spending time and money on subscribers who are not interested in your content.