Maintaining your email list is crucial for several reasons:
Improved Deliverability: Regular list maintenance ensures that your emails are delivered to active and valid email addresses, reducing bounce rates. Higher Engagement: By targeting active and interested subscribers, you can achieve higher open rates and click-through rates. Cost Efficiency: Many email marketing platforms charge based on the number of subscribers. Removing inactive or invalid email addresses can save costs. Better Reputation: Internet Service Providers (ISPs) monitor bounce rates and engagement rates. Poor metrics can lead to your emails being marked as spam.