Neglecting mobile users can lead to several negative outcomes:
Poor User Experience: Emails that are not optimized for mobile can appear cluttered, with images and text misaligned, making it difficult for users to read and interact with the content. Lower Engagement Rates: If emails are hard to read on mobile devices, users are likely to delete them without engaging, leading to lower click-through rates. li> Increased Unsubscribes: Frustrated users who consistently receive poorly formatted emails may choose to unsubscribe from your mailing list. Damage to Brand Reputation: A consistent poor experience can tarnish your brand's reputation, making users less likely to trust your communications in the future.