right to access and erasure

What Information Should Be Provided to Subscribers?

When responding to a right to access request, email marketers should provide a comprehensive account of the personal data being processed. This includes any data collected through email campaigns, segmentation details, and any profiling or analytics data that is used to tailor content to the subscriber. Additionally, companies should disclose the source of the data, any third parties with whom the data has been shared, and the purpose of processing.

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