legal guidelines

What is CASL and how does it impact email marketing?

Canada's Anti-Spam Legislation (CASL) regulates commercial electronic messages (CEMs) sent to Canadian recipients. CASL requires businesses to obtain either express or implied consent before sending CEMs. Express consent involves a clear affirmative action from the recipient, while implied consent might include an existing business relationship. CASL also mandates that all CEMs include an easy way to unsubscribe.

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