continuous optimization

What is Continuous Optimization in Email Marketing?

Continuous optimization in email marketing refers to the ongoing process of regularly refining your email campaigns to enhance performance and achieve better results. This involves analyzing metrics, testing different elements, and making adjustments based on the data collected. The goal is to improve key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and overall return on investment (ROI).

Frequently asked queries:

What is Continuous Optimization in Email Marketing?
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