If you discover that your IP reputation is low, take the following steps to recover:
Identify the Root Cause: Determine why your reputation is suffering. Is it due to high bounce rates, spam complaints, or blacklistings? Clean Your Email List: Remove inactive and invalid email addresses to reduce bounce rates and spam complaints. Implement Double Opt-In: Ensure that subscribers explicitly confirm their subscription to reduce complaints. Monitor Engagement: Track open rates, click rates, and other engagement metrics to identify issues. Warm-Up Your IP: Gradually increase your sending volume if you’re using a new IP to build a positive reputation.