adhere to legal regulations

What is GDPR and how does it affect email marketing?

The General Data Protection Regulation (GDPR) is a comprehensive data protection law that affects how businesses collect, store, and use personal data from individuals in the EU. For email marketing, GDPR requires businesses to obtain clear, explicit consent from individuals before sending them marketing emails. Additionally, individuals have the right to access their data, correct inaccuracies, and request deletion.

Frequently asked queries:

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