instant messaging

What is Instant Messaging in the Context of Email Marketing?

Instant Messaging (IM) refers to the real-time exchange of messages through digital platforms. In the context of Email Marketing, IM provides an additional layer of engagement by allowing marketers to interact with their audience instantaneously. This can be particularly useful for customer support, promotional activities, and personalized interactions.

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What is Instant Messaging in the Context of Email Marketing?
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