instant messaging

What are the Best Practices for Using Instant Messaging in Email Marketing?

To make the most out of IM in email marketing, consider the following best practices:
Personalization: Use personalized messages to make interactions more relevant and engaging.
Timeliness: Respond promptly to customer queries to build trust and satisfaction.
Consistency: Ensure that the messaging tone and style are consistent across both email and IM channels.
Value Addition: Provide valuable content and offers through IM to keep the audience engaged.
Compliance: Adhere to regulations like GDPR and CAN-SPAM to avoid legal issues.

Frequently asked queries:

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