What is Sender Reputation and How Do I Improve It?
Sender reputation is a score that ISPs assign to you based on your email sending behavior. A good reputation helps ensure that your emails land in subscribersâ inboxes. To improve sender reputation:
Send emails consistently rather than in sporadic bursts. Ensure emails are relevant and valuable to your audience. Promptly address any spam complaints and remove complainers from your list. Use a reputable ESP that adheres to email marketing best practices.