Implementing test restorations involves a few key steps:
Save Versions Regularly: Make it a habit to save different versions of your email during the editing and testing phases. This can be done manually or through an automated system within your email marketing platform. Use a Reliable Platform: Choose an email marketing tool that supports version control and easy restoration. Platforms like Mailchimp, HubSpot, and Campaign Monitor offer these features. Document Changes: Keep a log of changes made to each version. This includes subject lines, content, images, and links. This documentation will help you understand what changes led to specific results. Conduct Thorough Testing: Perform A/B tests and analyze the results. If a test version underperforms, use the test restoration feature to revert to a previous version that showed better results.