What is the impact of personalization on email marketing?
Personalization involves using recipient data to create customized emails that address the individualâs preferences and behavior. Evidence shows that personalized emails have higher open rates, click-through rates, and conversion rates compared to generic emails. By incorporating personalization techniques such as using the recipientâs name, recommending products based on past purchases, or sending birthday offers, marketers can significantly boost engagement and build stronger relationships with their audience.