A poor brand reputation can have several adverse effects:
1. Email Deliverability Issues: Your emails might end up in the spam folder or not be delivered at all. 2. Decreased Engagement: Lower open and click-through rates. 3. Customer Trust: Loss of trust can lead to a decrease in customer loyalty and sales. 4. Blacklist Risk: Your IP address could be blacklisted by ESPs, making it difficult to send emails.