identify roles and responsibilities

What Is the Role of a Marketing Automation Specialist?

A Marketing Automation Specialist ensures that automated email workflows run smoothly. Their responsibilities are:
- Setting up and managing email automation tools like [Mailchimp](), HubSpot, or Marketo.
- Creating and optimizing automated email sequences and triggers.
- Ensuring that the right messages are sent to the right people at the right time.
- Collaborating with the content and design teams to ensure automation workflows are effective.
- Monitoring and troubleshooting any issues with automation systems.

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