What is User Generated Content (UGC) in Email Marketing?
User Generated Content (UGC) refers to any form of content such as reviews, testimonials, photos, videos, and social media posts created by the users of a brand. In the context of email marketing, UGC can be highly effective in building trust and fostering community engagement. Incorporating UGC in your email campaigns can humanize your brand, making your marketing efforts more relatable and impactful.