There are several key metrics that should be analyzed in email marketing:
- Open Rate: The percentage of recipients who open your emails. This helps you gauge the effectiveness of your subject lines and the timing of your sends. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. This metric shows how engaging your content is. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. This indicates the success of your call-to-action. - Bounce Rate: The percentage of emails that were not delivered. A high bounce rate could indicate issues with your email list quality. - Unsubscribe Rate: The percentage of recipients who opt out from your mailing list after receiving an email. This can provide insights into the relevance and frequency of your emails.