What Key Metrics Should Be Included in an Email Marketing Report?
Several key metrics are essential for a comprehensive email marketing report:
Open Rate: The percentage of recipients who open your email. This indicates the effectiveness of your subject lines. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links in your email. This measures engagement. Conversion Rate: The percentage of recipients who completed the desired action, such as making a purchase or filling out a form. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox. High bounce rates indicate issues with your email list. Unsubscribe Rate: The percentage of recipients who opt-out from your email list after receiving a campaign.