How Can Analytics Improve Your Email Marketing Efforts?
Analyzing your email marketing metrics can provide valuable insights into what’s working and what’s not. Key metrics to monitor include:
Open rates to measure the effectiveness of your subject lines. Click-through rates to gauge the engagement of your content. Conversion rates to track the success of your CTAs. Bounce rates to ensure your email list is clean and up-to-date. Unsubscribe rates to identify potential issues with your content or frequency.