What Legal Considerations Should Attorneys Keep in Mind?
Attorneys need to be mindful of legal considerations when conducting email marketing. Compliance with laws such as the CAN-SPAM Act in the United States and GDPR in Europe is essential. This includes obtaining explicit consent from recipients, providing an easy way to unsubscribe, and including the attorney's contact information in every email. Failure to comply can result in hefty fines and damage to the attorney's reputation.