Compliance with legal regulations is critical when collecting and using email addresses. Here are some laws and guidelines to be aware of:
GDPR: The General Data Protection Regulation requires businesses to obtain explicit consent from EU citizens before collecting their email addresses. CAN-SPAM Act: In the United States, this act regulates commercial emails, requiring accurate subject lines, clear identification of the sender, and an easy way to opt-out. CASL: Canada's Anti-Spam Legislation requires businesses to obtain consent before sending commercial emails and to include an unsubscribe mechanism.