harm to reputation

What Are Common Causes of Reputation Harm?

Several factors can harm your email marketing reputation, including:
High Bounce Rates: Sending emails to invalid addresses can result in high bounce rates, signaling to ISPs that you are not maintaining a clean list.
Spam Complaints: If recipients frequently mark your emails as spam, it can quickly damage your sender reputation.
Low Engagement: Low open and click-through rates indicate to ISPs that your emails are not relevant or engaging, which can harm your reputation.
Misleading Content: Using deceptive subject lines or content can lead to distrust and increased complaints.

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