Several factors can harm your email marketing reputation, including:
High Bounce Rates: Sending emails to invalid addresses can result in high bounce rates, signaling to ISPs that you are not maintaining a clean list. Spam Complaints: If recipients frequently mark your emails as spam, it can quickly damage your sender reputation. Low Engagement: Low open and click-through rates indicate to ISPs that your emails are not relevant or engaging, which can harm your reputation. Misleading Content: Using deceptive subject lines or content can lead to distrust and increased complaints.