Several factors contribute to the effectiveness of a lead magnet:
Relevance: The lead magnet must solve a specific problem or meet a need that your target audience has. Value: It should offer high perceived value, whether through exclusive content, discounts, or other incentives. Ease of consumption: The content should be easily digestible, such as a checklist, eBook, or video tutorial. Instant gratification: Users should be able to access the lead magnet immediately after providing their email address.