An engaging email grabs the reader’s attention and compels them to take action. This can be achieved through various strategies such as a compelling subject line, personalized content, and visually appealing designs. The subject line is crucial as it is the first thing the recipient sees. Personalized content that addresses the recipient by name and aligns with their interests can make the email feel more relevant and engaging. Additionally, the use of images, GIFs, and infographics can make the email more visually appealing.