Email marketing can be effective for Gen Z if it's done correctly. Here are some key factors to consider: - Personalization: Gen Z values personalized content tailored to their interests and preferences. - Mobile Optimization: This generation is predominantly mobile-first, so emails must be optimized for mobile devices. - Visual Appeal: Gen Z is drawn to visually engaging content, including images, GIFs, and videos. - Authenticity: Authenticity and transparency are crucial. They can easily spot inauthentic messages and are likely to disengage if they feel they are being manipulated.