What are the Challenges in Email Marketing to Gen Z?
While email marketing to Gen Z offers opportunities, it also presents challenges: - Email Fatigue: With so many brands vying for their attention, Gen Z can experience email fatigue. - High Expectations: They expect high-quality, relevant content and can be quick to unsubscribe if their expectations are not met. - Privacy Concerns: Gen Z is concerned about privacy and data security, making it crucial for brands to be transparent about how they use data.