Effective button copy is clear, concise, and action-oriented. Here are some key elements:
Clarity: The message should be easy to understand. Avoid jargon or complex phrases. Action-Oriented: Use verbs that encourage immediate action, such as "Get," "Download," or "Start." Relevance: The copy should align with the email's content and the user's expectations. Urgency: Create a sense of urgency with phrases like "Now," "Today," or "Limited Time."