A/B testing is essential for determining the most effective button copy. Here's how you can do it:
Select Variables: Choose different versions of button copy to test. Create Variants: Create two or more versions of your email with different button copies. Send to a Sample Audience: Send the different versions to a small, randomized segment of your email list. Measure Performance: Track metrics like click-through rates and conversions to identify the best-performing copy. Implement Findings: Use the winning button copy in your main email campaign.