button copy

How to A/B Test Button Copy?

A/B testing is essential for determining the most effective button copy. Here's how you can do it:
Select Variables: Choose different versions of button copy to test.
Create Variants: Create two or more versions of your email with different button copies.
Send to a Sample Audience: Send the different versions to a small, randomized segment of your email list.
Measure Performance: Track metrics like click-through rates and conversions to identify the best-performing copy.
Implement Findings: Use the winning button copy in your main email campaign.

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